Cory Doctorow: “MSNBC.com has done a deal with cinemas in the US to replace the dumb
pre-movie ads with a giant, participatory game. The game is
Newsbreaker, a simple break-out style game that rewards you for
clearing lines by dropping real-time RSS news headlines, but the
gameplay is the cool part: a motion sensor in the theater allows the
entire audience to control the paddle by swaying in unison from side to
side. Check out the video of the gameplay at a Spiderman 3 opening
weekend screening in LA (given what a steaming CGI turd Spidey 3 is,
this was probably the best part of the movie, apart from being harassed
by night-scoped teenagers looking for camcorder pirates). These people
are having insane fun.”
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