Apple responds to NBC, won’t offer upcoming fall season shows
31 08 2007Sic ‘em, Apple…..greedy frakkin studio….
iLounge: “Apple has announced that they will not be offering NBC television shows
for the upcoming season on iTunes. In the announcement, Apple revealed
that NBC wanted it to pay more than double the wholesale price for each
episode, a move that would have resulted in the retail price of each
episode increasing from $1.99 per episode to an eye-popping $4.99 per
episode. Apple also noted that ABC, CBS, FOX and The CW, along with
more than 50 cable networks, are signed up to sell TV shows from their
upcoming season on iTunes at $1.99 per episode.
“We are disappointed to see NBC leave iTunes because we would not
agree to their dramatic price increase,” said Eddy Cue, Apple’s vice
president of iTunes. “We hope they will change their minds and offer
their TV shows to the tens of millions of iTunes customers.”
Because the agreement between Apple and NBC runs out in December,
should Apple have begun sales of fall series, NBC could have pulled the
content from the store mid-season. To avoid this potential problem,
Apple decided not to carry the shows at all. According to the
announcement, NBC provided iTunes with three of its ten top-selling
shows last season, accounting for 30 percent of iTunes TV show sales.”
Categories : Apple, Software, TV



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