Boing Boing: “Digital filmmaker Dennis Liu has produced a video for the The Bird and the Bee’s
lovely single “Again and Again,” in which the lyrics, melody and vocals
unspool in surprising ways across his Mac’s desktop in a beautiful
visual harmony… ending in an artfully delightful pimping of the band
in question that makes buying the track on iTunes almost hypnotically
compulsory.
This is the sort of video that would drive you mad if you had to
experience it endlessly looped on the big screen of your local Apple
store, yet Liu’s film is far, far more brilliant and joyful and
effective than any ad campaign Apple’s ever done… a wonderful zen
fusion between one filmmaker’s uncynical enthusiasm for his platform of
choice and an adorable little pop song.”
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