You Are Already in a Game. Right Now. [PMOG]

i09:

“My favorite new mind-bending idea is an extension for Firefox
released today by brainy game designers Merci Grace and Justin Hall.
It’s called PMOG, for passively multiplayer online game, and it turns
the entire web into a fantasy world where you can go on quests. Like
all cool art, PMOG makes apparent something that you knew unconsciously
for a long time. Browsing the web is just a game. Gathering knowledge
is a game. Finding cool new pieces of information by reading is a game.
PMOG just makes those games literal, by letting you earn points for web
surfing — erm, questing. And io9 is part of that quest!

PMOG was launched by GameLayers, who said in a statement this morning:

So
many of us spend hours each day on the web. What do we have to show for
our time? PMOG gives players points for surfing with the PMOG Firefox
extension. Those points can be used to leave traps or treasure on any
web site, for other players to find. Suddenly, surfing the web is a
casual multiplayer online game.

PMOG provides a web-wide platform for people to poke, gift or share
links. “PMOG is arms dealer to the web,” quips Merci Victoria Grace,
GameLayers Chief Creative Officer and co-founder. PMOG game events are
created by other players, and layered over the web that we all share.
Players see PMOG “Mines” “Crates” or “Portals” affixed to CNN, Facebook
or Google. Players can unlock badges based on their web surfing on
sites like BoingBoing, YouTube, Facebook or Twitter. The entire
internet now offers a chance to play. The coolest part for yours truly,
aside from getting rewarded for compulsively reading BoingBoing and
Hackaday, is that io9 is part of a quest called “Take Me to Your
Readers.” There’s even a badge (pictured) for io9.

You know what that means, don’t you? You are all part of a game,
right now. You can feel it when you go to work. When you pay your
taxes. When you quote that cool speech in the Matrix for the fiftieth time. So make your web surfing count by checking out PMOG and going on a quest.”

PMOG [official site]